{"id":15407,"date":"2026-03-20T10:11:48","date_gmt":"2026-03-20T09:11:48","guid":{"rendered":"https:\/\/www.sicer.it\/vision-mission\/"},"modified":"2026-06-05T15:17:27","modified_gmt":"2026-06-05T13:17:27","slug":"vision-mission","status":"publish","type":"page","link":"https:\/\/www.sicer.it\/en\/vision-mission\/","title":{"rendered":"Vision &#038; Mission"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15407\" class=\"elementor elementor-15407 elementor-1720\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c0b80 no-mobile-background e-flex e-con-boxed e-con e-parent\" data-id=\"57c0b80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-033c773 e-con-full e-flex e-con e-child\" data-id=\"033c773\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8100d5 elementor-widget elementor-widget-text-editor\" data-id=\"f8100d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>ceramic industry<\/b><span style=\"font-weight: 400;\"> is undergoing a <\/span><b>profound transformation<\/b><span style=\"font-weight: 400;\">: large formats, process digitalization, new performance requirements and an increasing focus on <\/span><b>environmental sustainability<\/b><span style=\"font-weight: 400;\"> are <\/span><b>redefining the very concept of surface<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85280f animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c85280f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"1024\" src=\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/prodotti-vetrificati-per-ceramica-727x1024.jpg\" class=\"attachment-large size-large wp-image-15409\" alt=\"Soluzioni applicative per ceramica\" srcset=\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/prodotti-vetrificati-per-ceramica-727x1024.jpg 727w, https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/prodotti-vetrificati-per-ceramica-213x300.jpg 213w, https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/prodotti-vetrificati-per-ceramica-768x1081.jpg 768w, https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/prodotti-vetrificati-per-ceramica.jpg 1000w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f1f1af e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"9f1f1af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3981734 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3981734\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"909\" src=\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/produttori-di-graniglie-per-smalti-ceramici.jpg\" class=\"attachment-large size-large wp-image-15410\" alt=\"Produttore inchiostri per ceramica\" srcset=\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/produttori-di-graniglie-per-smalti-ceramici.jpg 720w, https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/produttori-di-graniglie-per-smalti-ceramici-238x300.jpg 238w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16458dc elementor-widget elementor-widget-text-editor\" data-id=\"16458dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this context, <\/span><b>Sicer<\/b><span style=\"font-weight: 400;\">\u2019s vision is focused on developing technological solutions capable of <\/span><b>anticipating the needs<\/b><span style=\"font-weight: 400;\"> of international ceramic surface manufacturers, integrating innovation, industrial efficiency and environmental responsibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d86d07d e-flex e-con-boxed e-con e-parent\" data-id=\"d86d07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a413a1 elementor-widget elementor-widget-spacer\" data-id=\"7a413a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47394c6 e-flex e-con-boxed e-con e-parent\" data-id=\"47394c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;out-in-out&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:66,&quot;end&quot;:93}},&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a73d53 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1a73d53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e4bc0 elementor-widget elementor-widget-heading\" data-id=\"e2e4bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be45951 elementor-widget elementor-widget-text-editor\" data-id=\"be45951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>For over 30 years<\/b><span style=\"font-weight: 400;\">, we have been producing ceramic frits, glazes, grits, inks and materials for ceramic decoration, serving both <\/span><b>domestic<\/b><span style=\"font-weight: 400;\"> and <\/span><b>international markets<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08f504c e-flex e-con-boxed e-con e-parent\" data-id=\"08f504c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e03fc74 e-con-full e-flex e-con e-child\" data-id=\"e03fc74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61dc0b5 elementor-widget elementor-widget-text-editor\" data-id=\"61dc0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Sicer<\/b><span style=\"font-weight: 400;\">\u2019s mission is to contribute to the <\/span><b>evolution of ceramic surfaces<\/b><span style=\"font-weight: 400;\"> through <\/span><b>applied research<\/b><span style=\"font-weight: 400;\">, <\/span><b>technological development<\/b><span style=\"font-weight: 400;\"> and <\/span><b>industrial support<\/b><span style=\"font-weight: 400;\">, working alongside tile and large-format slab manufacturers in the creation of surfaces with high aesthetic and technical performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f09872 e-con-full e-flex e-con e-child\" data-id=\"6f09872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b11db1f elementor-widget elementor-widget-text-editor\" data-id=\"b11db1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Quality<\/b><span style=\"font-weight: 400;\">, <\/span><b>continuous innovation <\/b><span style=\"font-weight: 400;\">and<\/span><b> technical servic<\/b><span style=\"font-weight: 400;\">e have always been the core principles guiding our work, making <\/span><b>Sicer<\/b><span style=\"font-weight: 400;\"> a <\/span><b>leading company<\/b><span style=\"font-weight: 400;\"> in the production and distribution of<\/span><b> vitrified materials<\/b><span style=\"font-weight: 400;\"> for <\/span><b>ceramic glazing<\/b><span style=\"font-weight: 400;\"> and <\/span><b>decoration<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5a1dcb e-flex e-con-boxed e-con e-parent\" data-id=\"c5a1dcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb61849 e-con-full e-flex e-con e-child\" data-id=\"fb61849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3d680 e-con-full e-flex e-con e-child\" data-id=\"3f3d680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b781c51 elementor-widget elementor-widget-heading\" data-id=\"b781c51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31f34e elementor-widget elementor-widget-text-editor\" data-id=\"f31f34e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We have always aimed to stand alongside <\/span><b>our customers<\/b><span style=\"font-weight: 400;\">, offering <\/span><b>continuous support <\/b><span style=\"font-weight: 400;\">and<\/span><b> assistance<\/b><span style=\"font-weight: 400;\">. For this reason, over the years we have expanded our international presence: today, Sicer production sites are located in Spain, Poland, India, Indonesia, Mexico and the United States. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba3212a e-flex e-con-boxed e-con e-parent\" data-id=\"ba3212a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-611a1db e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"611a1db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.8,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d9636 e-flex e-con-boxed e-con e-parent\" data-id=\"10d9636\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7833092 e-con-full e-flex e-con e-child\" data-id=\"7833092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137979b elementor-widget elementor-widget-text-editor\" data-id=\"137979b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Sicer<\/b><span style=\"font-weight: 400;\"> is an <\/span><b>international group<\/b><span style=\"font-weight: 400;\"> that maintains a strong connection with its Italian roots. We export Italian excellence worldwide, while continuing to invest in local territories and research.<\/span><\/p><p><span style=\"font-weight: 400;\">Our commitment to environmental sustainability is an integral part of Sicer\u2019s vision. In our research laboratories \u2013 Technology Lab and Digital R&amp;D Lab \u2013 we continuously work to reduce the environmental impact of processes and products, while maintaining the highest quality standards. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65b2bc0 e-con-full e-flex e-con e-child\" data-id=\"65b2bc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740c911 elementor-widget elementor-widget-text-editor\" data-id=\"740c911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through ongoing research, we have developed innovative solutions, including the Low Emission series and new water-based formulations, designed to combine technical performance, application reliability and sustainability.<\/span><\/p><p><span style=\"font-weight: 400;\">Research, development and innovation are essential to us. They enable us to continuously offer high-quality products and support leading ceramic surface manufacturers in international markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The ceramic industry is undergoing a profound transformation: large formats, process digitalization, new performance requirements and an increasing focus on environmental sustainability are redefining the very concept of surface. In this context, Sicer\u2019s vision is focused on developing technological solutions capable of anticipating the needs of international ceramic surface manufacturers, integrating innovation, industrial efficiency and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15408,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-15407","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision and Mission \u2013 Innovation and Research for Ceramics | Sicer<\/title>\n<meta name=\"description\" content=\"Discover Sicer\u2019s vision and mission: innovation, research and development of advanced and sustainable materials for ceramic surfaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sicer.it\/en\/vision-mission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision and Mission \u2013 Innovation and Research for Ceramics | Sicer\" \/>\n<meta property=\"og:description\" content=\"Discover Sicer\u2019s vision and mission: innovation, research and development of advanced and sustainable materials for ceramic surfaces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sicer.it\/en\/vision-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"Sicer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sicergroup\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T13:17:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/colorificio-ceramico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sicerspa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sicer.it\/en\/vision-mission\/\",\"url\":\"https:\/\/www.sicer.it\/en\/vision-mission\/\",\"name\":\"Vision and Mission \u2013 Innovation and Research for Ceramics | Sicer\",\"isPartOf\":{\"@id\":\"https:\/\/www.sicer.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sicer.it\/en\/vision-mission\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sicer.it\/en\/vision-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/colorificio-ceramico.jpg\",\"datePublished\":\"2026-03-20T09:11:48+00:00\",\"dateModified\":\"2026-06-05T13:17:27+00:00\",\"description\":\"Discover Sicer\u2019s vision and mission: innovation, research and development of advanced and sustainable materials for ceramic surfaces.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sicer.it\/en\/vision-mission\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sicer.it\/en\/vision-mission\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sicer.it\/en\/vision-mission\/#primaryimage\",\"url\":\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/colorificio-ceramico.jpg\",\"contentUrl\":\"https:\/\/www.sicer.it\/wp-content\/uploads\/2026\/05\/colorificio-ceramico.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Tendenze superfici ceramiche\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sicer.it\/en\/vision-mission\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sicer.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vision &#038; 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